Responding to reviews is crucial for any reputable online business. In fact, it can lift conversions by 16%. More than 90% of customers expect a response to their review.
Using AI response generators, especially free ones, seem like a viable option then right?
WRONG! We used AI response generators ourselves when starting out with our review management agency Replystone. But there are so many aspects where AI simply falls short for professional needs.
Let me elaborate on 7 aspects to keep in mind, when deciding for a review response strategy.
Generic AI responses don’t just fail to convert – they actively damage trust.
Simple question: You share your experience. You write a hand-crafted review. Maybe spend 10-15 minutes writing a thoughtful review. You get a message that the company responded! And all you receive is a response that has been obviously generated with AI. Limited personalization, no human touch.
Would it make you feel valued?
You need to learn a new software, to monitor daily.
Of course there are AI tools that are almost totally hands-off, but they are risky. You should regularly check in to see if the response generators replied in a useful manner. AI has become good, but makes mistakes regularly. You need to check the AI doesn’t hurt your reputation, everyday.
89% of customers read responses to negative reviews.
But AI cannot properly escalate negative reviews. AI response generators can say sorry, but they can’t resolve the problem.
A study by Mackcollier in 2011 found, only a third of all negative reviews stay online, after being professionally escalated. AI can’t do that.
Using AI review response generators, you are almost flying blind.
Generated sentiment and competitor reports by AI tools are quick. They are fast and easy to read. But they barely deliver actual insights to act on.
There’s no strategic thinking, no experience behind those reports, no understanding of your industry. We have years of experience handling customer reviews at Replystone, and can help you learn from your reviewers – and competitors’ reviews.
You use on-brand messaging, phrases and wording across your social media, website and marketing material consistently. So you should use it in your reviews too.
AI lacks the capability to truly stay in line with your brand voice. Review response generators lets you set the tone, but that’s only half of it.
Reviews aren’t just feedback – they’re marketing opportunities. AI response generators simply apologize or say thanks, while every interaction could be a new chance to grow your business and convert sales.
Learn more about Campaign-Driven Responses (CDR) and Subtle Product Mentions (SPM) that drive sales for our clients.
Let the guidelines of review platforms work FOR YOU.
AI response generators and review management tools don’t understand the platform policies of Trustpilot, Google & co. Learn how to remove negative reviews.
We solved these and other problems of review management with our full Done-For-You Review Management agency.
Regardless of the platforms you use, we can fully take care of your reviews.
We turned this process costing teams around the world hours and hours, into art.
